you are the traffic

Your startup doesn’t have a traffic problem.

It has a

conversion problem.

I’m Issa. I build funnels and landing pages that turn traffic into customers, whether you need one built from scratch or yours just isn’t converting.

New funnel or a leaky one. The free teardown works either way.

Issa sitting against a bright green wall between mismatched colorful chairs

that’s me. the wall was a coincidence.

keep scrolling, the funnel narrows

You’re getting clicks.
They’re just not turning into

customers.

Most startups don’t need more traffic. They need a funnel that actually converts the traffic they’ve got. Small things quietly kill your growth. Three of the usual suspects:

A confusing landing page

They land, they squint, they leave. If a stranger can’t tell what you do in five seconds, the back button does the deciding.

One bad line above the button

The sentence right before your CTA is doing more damage than you think. One vague promise and the click never happens.

A leaky signup flow

Every extra field, every surprise step, every slow page is a hole. Traffic pours in the top and quietly drains out the sides.

one of these converts

everything screaming at once

don’t ✗

one message, one action

do ✓

That’s what I find, fix, and build.

real funnels. real numbers.

200,000+

users generated for Bitcoin Yay, from zero

$20K+

in ad revenue and sales

$100K+

in client crypto portfolios managed

Worked with Bitcoin Yay · Indexx · EcomXprt · techpotions

200,000+

users generated for Bitcoin Yay, from zero

$20K+

in ad revenue and sales

$100K+

in client crypto portfolios managed

Worked with Bitcoin Yay · Indexx · EcomXprt · techpotions

200,000+

users generated for Bitcoin Yay, from zero

$20K+

in ad revenue and sales

$100K+

in client crypto portfolios managed

Worked with Bitcoin Yay · Indexx · EcomXprt · techpotions

I’m not a guru. I’m a

problem-solver.

Spent six years tutoring while still a student myself. Best revision I ever did.

Co-founded Vertigo, an anime clothing brand. Two sold-out drops in, the degree pulled me back.

Finished that CS degree, then never collected it. Nobody has asked to see it yet.

Ran global marketing for Bitcoin Yay. 200,000 users later, I was ready for a bigger challenge.

So I quit and bet on myself, in public. Building, teaching, and learning at once, the way I always have.

Now I’m co-founder at techpotions, I build growth for EcomXprt, and I fix and build funnels for founders like you.

Issa as a kid, grinning in front of a green wall

figuring things out since day one

figuring things out since day one

Issa hugging a plushie in a food court

definitely not a guru

definitely not a guru

true story, all of it

true story, all of it

Funnels I’ve

built and grown

Problem, what I did, result. Real screenshots, real numbers.

the receipts

Bitcoin Yay growth campaign: 80K+ app miners, 200K+ ecosystem users, $20K+ ad revenue on under $5K spend

Bitcoin Yay

A crypto app nobody had heard of.

Built the whole acquisition system as Global Marketing Director: funnels, paid, organic, and the tracking to know what worked.

200,000+ users. $20K+ revenue on under $5K spend.

the flagship

Smart Crypto webinar funnel overview

Smart Crypto

A webinar with empty seats.

Ran the ads and built the webinar funnel: registration, the replay flow, and the offer behind it.

Attendees became clients with $100K+ portfolios managed.

the campaign

EcomXprt lead generation funnel overview

EcomXprt

An Amazon agency with zero inbound.

Currently designing and building the lead-gen funnel end to end: landing page, qualification flow, booking, and tracking.

Live, iterating, and booking calls.

happening now

Bitcoin Yay growth campaign: 80K+ app miners, 200K+ ecosystem users, $20K+ ad revenue on under $5K spend

Bitcoin Yay

A crypto app nobody had heard of.

Built the whole acquisition system as Global Marketing Director: funnels, paid, organic, and the tracking to know what worked.

200,000+ users. $20K+ revenue on under $5K spend.

the flagship

Smart Crypto webinar funnel overview

Smart Crypto

A webinar with empty seats.

Ran the ads and built the webinar funnel: registration, the replay flow, and the offer behind it.

Attendees became clients with $100K+ portfolios managed.

the campaign

EcomXprt lead generation funnel overview

EcomXprt

An Amazon agency with zero inbound.

Currently designing and building the lead-gen funnel end to end: landing page, qualification flow, booking, and tracking.

Live, iterating, and booking calls.

happening now

swipe for more →

swipe for more →

How I can

help

Funnel Audit

Find out exactly why your funnel leaks, and the highest-impact fixes.

✓

A deep teardown of your funnel and landing page

✓

A prioritized fix list, not a 40-page report

✓

Best first step if you want quick clarity

start here ↓

Funnel Build

A done-for-you funnel that turns visitors into customers.

✓

Landing pages and flows built to convert, not just look nice

✓

Tracking wired in so we know what works

✓

You keep everything, no lock-in

Growth Strategy

A clear plan to get the right people to your offer.

✓

Channel strategy and positioning for your stage

✓

An acquisition system mapped to your budget

✓

No theory you can’t act on Monday

Not ready to talk? Take the checklist.

The Startup Funnel Checklist: the 15 things I check before touching any ad budget. Free, straight to your inbox.

One email with the checklist. No drip campaign ambush.

takes five seconds

takes five seconds

zero risk, actually useful

By the way: you just scrolled through a funnel. Hook, problem, proof, offer. It got you here. Imagine one built for your product.

Let’s find what’s leaking

in your funnel.

Free.

Send me your landing page or funnel and I’ll record a short teardown with the first things I’d fix. No cost, no pitch, just useful. If you want me to fix them too, we’ll talk.

Issa at a cafe, coffee in hand

200,000+ users · $20K+ on under $5K · $100K+ managed. Real funnels, real numbers, and yours could be next.

200,000+ users · $20K+ on under $5K · $100K+ managed. Real funnels, real numbers, and yours could be next.

Growth marketer. Funnels and conversion for startups.

this site animates and still loads in about a second. that’s the pitch.

this site animates and still loads in about a second. that’s the pitch.

© 2026 Issa Umer

Issa Umer, back to top

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